Kimmel Center, Inc. > Employment Opportunities

Director, Marketing and Promotions

Department: Marketing & Public Relations

Direct Reports:
Sr. Manager, KCP Marketing; Sr. Manager, Broadway Marketing; Group Sales Manager

Status: Exempt

Summary:
This position is will be responsible for overall advertising strategy and implementation for a wide range of musical and dance performances ranging from classical to jazz, world to modern. The scope of the position includes developing strategies to devise and execute a comprehensive and cohesive marketing campaign for subscriptions and single ticket sales. The Marketing Director will help create and execute an overall image and branding campaign for Kimmel Center Presents, Broadway and institutional marketing working closely with the Vice President of Marketing and Public Relations, the Director, Public Relations and other senior staff.

Essential Functions:

Develop long term strategy for positioning the Kimmel Center both locally and nationally.
Devise subscription campaign strategy and creative concept; explore special offers and campaign pitches in liaison with VP Marketing and Public Relations, VP Programming and marketing team.
Strategize single ticket sales campaigns; determine target markets for each Kimmel Center Presents and Broadway offering; manage execution of all campaign advertising elements.
Assist with media strategy and placement for facility sales in liaison with the Director, Venue Sales and Client Management.
Liaison with Website Manager to develop and implement website marketing and sales strategies.
Place all media buys, manage flow of campaign and write advertising copy for print and broadcast media.
Solicit media partners and manage media partner relationships.
Communicate all marketing initiatives throughout Kimmel Center, as needed.
Oversees KCP and Broadway series telemarketing campaigns; facilitates the creation of campaign materials for callers; provides telemarketing manager with incentives for callers.
Liaison with Ticket Philadelphia on sales policies and customer service issues.
Maintain overall responsibility for expense budget management, updating and revising projections as necessary; monitor daily income daily for Kimmel Center events, and revise media plan and expense budget accordingly.
Conduct regular analysis of Kimmel Center Presents sales, including sales patterns, pricing, and customer buying patterns.
Work with VP Marketing and Public Relations on market research activity and communicate results to all key constituents.
Develop team of marketing professionals with a client-services focus mindful of the need for individual professional development.

Minimum Qualifications:

Bachelor’s degree in marketing, business, arts management (or related disciplines) or significant industry experience required.
5 – 6 years of marketing, sales and promotions experience, demonstrating an increasing level of responsibility and a positive track record in sales preferred.
Ability to think strategically and to gauge a rapidly changing marketplace.
Familiarity with new media and technologies, including e-marketing, podcasts and blogging.
Knowledge of jazz, classical, world and pop music industries and trends, a plus.
Ability to direct, supervise and evaluate contributions of others.

To apply for this position, send your cover letter and resume to Kimmel Center Human Resources:

KIMMEL CENTER, INC.
260 South Broad Street on the Avenue of the Arts | Suite 901
Philadelphia, PA 19102
phone 215-790-5800 | tickets 215-893-1999 | fax 215-790-5801
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