|
Materials in the History &
Background section were first published in conjunction with events leading
up to the opening of the Kimmel Center in December 2001.
Q. When did The Philadelphia
Orchestra move into the Kimmel Center?
A. The Kimmel Center opened at the end of 2001 with a special Inaugural
Weekend featuring events December14-16. The Orchestra's Gala Inaugural
Concert took place on Saturday evening, December 15, with a program conducted
by Music Director Wolfgang Sawallisch. The concert featured the world
premiere of a new piece written especially for the Orchestra and its new
home by American composer Aaron Jay Kernis, plus works by Maurice Ravel
and Ludwig van Beethoven. Following the inaugural festivities, The Philadelphia
Orchestra took up permanent residence with its annual New Year's Eve concert
on December 31. Orchestra subscription concerts at the Kimmel Center began
on January 3, 2002.
Q. What facilities are included in the Kimmel
Center?
A. The Kimmel Center is intended to serve as a
regional performing arts center, providing modern performing space for
a variety of arts groups from throughout the Greater Philadelphia area.The
building has been designed to provide The Philadelphia Orchestra with
a full-featured state-of-the-art home, including two major performance
spaces, a dramatic and multi-tiered full-service public lobby, and extensive
backstage support areas. The 2500-seat Verizon Hall was designed specifically
for the orchestral sound of The Philadelphia Orchestra by acoustician
Russell Johnson. It features adjustable reverberation chambers to enhance
the hall's intimacy with a warm focussed sound. The smaller, 650-seat
Perelman Theater was designed for chamber music performances by members
of the Orchestra and visiting guest artists.Public areas outside the concert
halls include a gourmet restaurant overlooking Broad Street, one-stop
ticket services for all performances at Kimmel and the Academy of Music,
refreshment bars, plenty of restrooms, coat check, a new gift shop, and
a special Center for Music Education.Backstage areas at the Kimmel Center
include guest artist dressing rooms, a studio for the Orchestra's Music
Director, an off-stage lounge for Philadelphia Orchestra musicians, a
special workroom and storage facilities for the Orchestra's extensive
Music Library of scores, choral warm-up areas, and instrument storage
lockers.
Q. How much is the Kimmel Center costing, and who
is paying for it?
A. Construction of this landmark building will cost $165million, plus
architectural fees, site acquisition and preparation, and start-up operations.
The overall project is budgeted at $265 million, of which $85 million
was raised by The Philadelphia Orchestra. All but the final $15 million
or so has been pledged, with generous donations to the project including
grants from the Commonwealth of Pennsylvania,the City of Philadelphia,
William Penn Foundation, Sidney Kimmel, Verizon Foundation, and Ruth and
Raymond Perelman.
Q. Who is the Kimmel Center named for?
A. The Center is named to honor businessman and philanthropist Sidney
Kimmel, who has championed the building of a new home for The Philadelphia
Orchestra for more than a decade. Mr. Kimmel has given $15 million toward
the project, making him the most generous individual donor. He has served
as a member of the Orchestra's Board of Directors since 1995.
Q. Who or what is the Regional Performing Arts Center?
A. The Regional Performing Arts Center Inc. is a non-profit corporation
created to oversee construction of the Kimmel Center and to manage day-to-day
operations of both the Kimmel Center and the Academy of Music once the
Orchestra has moved. RPAC Inc. was founded by the Orchestra and other
civic leaders in 1996 as a community-wide organization to build a facility
that could best serve the Orchestra's needs while also providing new opportunities
for a broad cross-section of the Philadelphia region's performing arts
groups. With the opening of the Orchestra's new home, the Kimmel Center
and the historic Academy of Music will be operated as a single cultural
facility. As a founding member of RPAC,The Philadelphia Orchestra will
continue to own and be responsible for maintaining the Academy of Music,
working with RPAC as landlord and collaborative catalyst within the performing
arts community. A variety of Philadelphia's other performing arts groups
will serve as Resident Companies of the two buildings, presenting their
artistry each season alongside showcase performances by visiting guest
artists and ensembles.
Q. Who is the architect for the Kimmel Center?
A. The project architect is Rafael Viñoly, who has designed a diverse
body of internationally-acclaimed buildings - from Boston to Tokyo. As
in his other projects, Viñoly has blended both form and function
into his space plans and detailing for the Kimmel Center. He has also
pioneered new engineering solutions to create dramatic and spacious areas
in juxtaposition with more intimate and smaller-scaled settings. The Kimmel
Center's barrel-vaulted glass roof is of an unprecedented design, and
will become a signature landmark within the context of Philadelphia's
Center City landscape.
Q. Will the Orchestra sound different in its new
home?
A. Equally important as how the building looks is how music will sound
inside. The acoustician for the Kimmel Center project is Russell Johnson,
a Pennsylvania native and founder of Artec Consultants Inc. As one of
the world's leading acousticians, Johnson has an unparalleled record of
excellence in new concert hall design, assuring Philadelphia of a world-class
hall worthy of the Orchestra for which it was created. Listening to The
Philadelphia Orchestra at the Kimmel Center will be an exciting, enveloping
experience. Orchestral textures will be more distinct and more powerful
than at the Academy of Music, with Verizon Hall's state-of-the-art design
allowing for louder fortissimos and softer pianissimos. Recent examples
of Russell Johnson's work include highly-praised halls in Dallas, Texas;
Birmingham, England;and Lucerne, Switzerland. For Philadelphia, Verizon
Hall's2500-seat size is augmented with adjustable reverberation chambers
located along its sides, coupling an intimate interior feeling with the
desired acoustical warmth of a larger hall. Doors to the chambers also
provide a built-in capability for fine-tuning the hall's final sound.
Q. How is seating different at the Kimmel Center
from the Academy?
A. The seating layout at Verizon Hall in the Kimmel Center has strong
similarities and differences with the operahouse-style at the Academy
of Music. Like the Academy, Verizon Hall is arranged with a main floor
seating area surrounded by three tiers or balconies. However, each tier
also circles around behind the stage, affording Philadelphia audiences
new vantage points to observe the Orchestra's musicians and conductor
in concert. All of the seating challenges from the Academy have been eliminated
with the new hall - there's plenty of legroom, there are no poles or columns
obstructing views, the seats themselves are bigger and more comfortable,
and the hall is created on a more intimate scale (everyone will feel closer
to the stage).
Q. How have seats been assigned to subscribers in
the Kimmel Center?
A. We know that seat assignments in the Kimmel Center are very important
to each and every one of our subscribers.Patron Service representatives
spent hundreds of hours carefully selecting seat recommendations for all
of the Orchestra's subscribers prior to mailing renewal order forms at
the beginning of March 2001. Each subscriber has the option of accepting
these personalized seating recommendations, or requesting a change in
their Kimmel location. For renewing subscribers, seating location recommendations
in the Kimmel Center are based upon current seating in the Academy of
Music, history of contribution and support, and number of years as a subscriber.
Recommendations for each subscriber were carefully chosen to match existing
seat locations in the Academy with comparable seating at Kimmel. Each
subscriber has the option of accepting the personalized seating recommendation
sent to them, or requesting a change in their Kimmel location.Specific
questions can be answered by calling the Patron Services Office (9 to
5 Monday thru Friday) at 215-893-1955.Please note that heavy call volume
during the renewal period in March 2001 may cause a extended hold or wait
period when calling the Patron Services Office.
Q: How will ticket prices be affected?
A: While symphonic concerts are expensive to produce at a world-class
level, Philadelphia Orchestra concerts remain an exceptional entertainment
value. Ticket revenues cover only about half of the total cost of each
concert. We believe that the Orchestra's new home at the Kimmel Center
represents an unprecedented experience for Philadelphians to hear the
artistry of these musicians in an exciting state-of-the-art concert hall,
complete with modern amenities and services. With the new hall comes a
new set of ticket plans and prices. In order to create a concert hall
with world-class acoustics (and to fully meet modern building codes for
leg room and comfort), Verizon Hall at the Kimmel Center will seat fewer
patrons than the Academy of Music. Ticket revenue must nevertheless remain
unchanged in order to ensure the stability of the Orchestra's fiscal operations.
In general, for The Philadelphia Orchestra's subscription concerts at
Kimmel in 2001-02, seats are priced some what higher than at the Academy,
with the top ticket valued at $110(up from $94 currently). However, some
prices will actually drop, such as the least expensive seat (currently
$17), which will be just $10 next year (the least expensive regular season
ticket offered by the Orchestra in the past decade). In addition, a $7
rush seats will be sold on a space available basis on the day of each
concert.The Orchestra has worked with area newspapers to provide a general
overview of pricing information and changes.Some readers have found the
newspapers' stated average price increases to be confusing. Because of
the many seating options within Verizon Hall at the Kimmel Center,some
Orchestra subscribers have renewed without any price increase whatsoever,
while others have increased their ticket cost by 50% or more. Due to the
interactive nature of the renewal process, coupled with with the difference
in seating layout and capacity between Kimmel and the Academy, it is misleading
to state simple average price increase. Subscribing to a series of6 or
9 concerts up front continues to be an excellent value.Subscriptions for
the 2001-02 season are on sale now, with most seating sections featuring
a 10% discount off individual ticket prices for the same concerts.Overall,
seating at Kimmel will be more expensive for some patrons, but every seat
is going to be more than merely comfortable - every seat will be a great
seat from which to fully see and experience live orchestral music at its
very best.
Q: What about the facility fee for each ticket?
A: A "facility fee" of $1 was instituted in 1989 on top of the
ticket price for all events at the Academy of Music. This fee generated
capital funds for construction of The Philadelphia Orchestra's new concert
hall and for ongoing renovations of the Academy. A planned increase of
the fee to $2 takes effect with the 2001-02 and applies to tickets valued
at $10 or more for performances at both the Academy and the Kimmel Center.
Q: What about parking for the Kimmel Center?
A: We are monitoring a number of parking developments related to the Kimmel
Center's opening, including a new 650-space enclosed garage planned for
the corner of 15th and Spruce Streets. We'll be sending detailed parking
information and maps to all subscribers in the fall, as we strive to make
the move to the Orchestra's new home a welcoming and exciting experience
for everyone. Because the Kimmel Center is located just a block from the
Academy of Music, many Orchestra patrons will continue attending concerts
as they have in the past - using favorite parking spots near the Academy
or travelling into Center City by train or subway. There are, in fact,
more than 3,900 public parking spaces within three blocks of the Kimmel
Center and, although it can sometimes take a few minutes to park your
car, Philadelphia remains one of the easiest big cities to drive into
and park downtown.
Q. What happens to the Academy of Music after the
Orchestra moves out?
A. The Academy of Music will continue to be owned by The Philadelphia
Orchestra, but will be managed along with the Kimmel Center by the Regional
Performing Arts Center Inc.The Academy will continue as the home of both
the Opera Company of Philadelphia and the Pennsylvania Ballet. Both companies
expect to add performances to their seasons once the Orchestra has moved
out. In addition, plans are being drawn up to modernize the Academy by
spending $10million to outfit the stage with a state-of-the-art stage
rigging system and fly space, allowing for increased scenic flexibility
for opera, ballet, and visiting Broadway shows.
Q. Will other orchestras perform at the Kimmel
Center?
A. Yes, on occasion The Philadelphia Orchestra will share its home with
visiting orchestras from around the world. The Regional Performing Arts
Center Inc. plans to showcase a handful of visiting orchestras each year.
The line-up for the Kimmel Center's inaugural season has already been
announced and features the symphony orchestras of Boston, New York, Amsterdam,
and Israel - affording Philadelphia audiences the ability to compare their
own world-renowned orchestra with a select group of other top ensembles.
We want to keep you informed and up-to-date about the exciting future
awaiting everyone with the opening of the Orchestra's new home at the
Kimmel Center. Look for future information and details concerning upgraded
patron amenities, new subscriber benefits, ticket service operations,
and new learning initiatives, as well as the Orchestra's ongoing educational
programming, chamber music presentations, and community partnerships.
|