Email Guidelines

Instructions

PAID/DEDICATED EMAIL PROTOCOL

• All paid email advertising is coordinated directly through our advertising representative.
• If you are a rental client, please work with Audrey Gildea at agildea@kimmelculturalcampus.org.

1) Scheduling

Requests for scheduling emails must be submitted no less than four weeks in advance of deploy date. To check on the availability of a date, we must receive:

• Which weeks you would like to send the email (first 3 choices if possible).
• Which lists you'd like to send to (up to 3).

The longer the lead time, the better chance of approval for preferred date/s.

Kimmel Cultural Campus will try to target dedicated paid emails to requested list genres (subject to availability).

2) Contracting

After the details are confirmed, the ad representative will send a contract.

3) Creative Submission

The completed form must be submitted prior to 7 business days to the email deploy date.

CLICK HERE TO SUBMIT YOUR CREATIVE

4) Routing

Ad representative will route the email for approval from the Advertiser with a strict deadline for feedback. If needed, there is a maximum of two rounds of edits.

Additional Specs on Info Need for Dedicated Emails (The link above has a form to submit this info):

1. Include approved fully vetted copy.
2. Include camera-ready graphics / images. Images (PNGs) should be sized and optimized for web (no high-res files- 72 dpi).
3. Banner graphic specs: 800 pixels wide, variable height from 200 – 300 pixels, PNG format. Provide a URL for embedded link if desired.
4. Subject Line
5. Preferred time of day for deploy. Note that exact timing of email deploys are subject to the availability of our email service provider (Wordfly).
6. Sponsor recognition must be listed in email footer with text only. No logos.
7. Photo credits may be listed in the email footer.

Dedicated emails may contain up to five (5) events/programs including the following:

1. Headline (Optional)
2. Title/date/venue
3. URL for buy button
4. One image (800px with variable height)
5. A description containing no more than 100 words
6. Optional: Conductor/soloists/director; Program listing; URL for additional information
7. Sponsor recognition must be listed in email footer with text only. No logos.
8. Photo credits may be listed in the email footer.