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Employment Opportunities

Digital Marketing Associate

Department:   Sales and Marketing
Reports to:     Associate Director of E-Marketing
Status:           Exempt

Summary:   

The Digital Marketing Associate works closely with the Marketing team as well as departments across the Kimmel Center to manage all aspects of its email communications. This is the most impactful marketing channel for the Kimmel Center and a great opportunity to learn at one of the largest performing arts centers.

 

Essential Functions:

  • Manages all email communications for the Kimmel Center
    • Works with email requestors to schedule emails and ensure requests are complete
    •  Builds the email in online editing tool (Wordfly), leveraging existing templates, and using new designs, as needed
    • Liaises with staff from Marketing, Sales, Programming, Development, Education, Ticket Philadelphia and Resident companies to fine-tune content, make revisions and get approvals
    •  Submits data requests for each email send and checks the lists of recipients
    • Work closely with IT to schedule, test and deploy emails each day
    • Ideates and tests new email concepts to build best practices
    • Monitors and provides reporting on email campaigns and email interest counts
    • Runs production meetings, maintains naming convention for templates and campaigns; establishes and reinforces processes
    • Maintains library of templates, requests new designs and works efficiently
    • Ideates and tests new copywriting ideas for subject lines to improve Open Rates
  • Assist in updating and creating new web pages
  • Supports rotation of digital signs across the campus. Upload digital assets, set timings, add alert bulletins
  • Supports and coordinates ad sales requests. Ensure contract and forms are up to date. Maintain requirements for advertisers
  • Monitors and provides reporting, such as on email campaigns and email interest counts
  • Maintain external requirements for submission guidelines, and documents processes in EMarketing Guide
  • Maintain SEO/SEM, improve metadescriptions, and online copywriting
  • Support Web Team on new web page development and reporting
  • Miscellaneous projects as assigned

Education & Experience

  • Experience with Graphic Design
  • Photoshop, Illustrator and Indesign Experience
  • Experience with HTML and CSS.
  • Experience working with an Email Building tool, such as Mailchimp, Constant Contact, Wordfly, Surveymonkey, etc. would be a plus
  • Experience in a Website Content Management System, such as Wordpress, Episerver, Drupal, etc., would be a plus

Knowledge/Skills/Abilities:

  • Great organization skills and detail-orientation, with the ability to multitask in a fast-paced environment
  • Administrative Ability
  • Good communication and writing skills
  • Interest in the arts and entertainment marketing

Environment, Physical Demands, and Other Conditions:

Office environment, majority of the work at a desk with a computer. Rare late hours or weekend work may be required

The diversity of our region is our strength and KCI is dedicated to creating a diverse and inclusive cultural campus that reflects our commitment to an environment where everyone feels welcome and valued onstage and off. Applications from female and minority candidates are highly encouraged.

To apply for this position, send your cover letter and resume to Kimmel Center Human Resources:

Kimmel Center, Inc.
Human Resources
1500 Walnut Street, 17th Floor
Philadelphia, PA 19102
fax: 215-790-5801
email: careers@kimmelcenter.org