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NEWS: @KimmelCenter calls all #Philly #thrill seekers to check out #virtualreality swings in the plaza – and they’re FREE. 1/14 – 2/24. More info at kimmelcenter.org
Press Contact:
Lauren Woodard
215-790-5835
lwoodard@kimmelcenter.org
KIMMEL CENTER LAUNCHES NEW, FREE PLAZA ACTIVITY
AS PART OF STRATEGIC EXPERIMENT
COMMUNITY INVITED TO EXPERIENCE 6-WEEK ART INSTALLATION
ENTITLED SWING @ THE KIMMEL, RUNNING JANUARY 14 – FEBRUARY
24
FOR IMMEDIATE RELEASE (Philadelphia, PA, January 2, 2019) –– The Kimmel Center for the Performing Arts is excited to announce Swing @ the Kimmel, an interactive and FREE 6-week, virtual reality swing installation in Commonwealth Plaza. In collaboration with Thrill Laboratory and “Thrill Engineer” Professor Brendan Walker of England, Philadelphians are invited to visit the Kimmel Center for this unique, artistic experience that conjures up memories of favorite childhood pastimes, blended with cutting-edge technology and imaginative designs. This extended FREE programming on the Kimmel Center Cultural Campus is an expansion of ongoing Plaza programming that includes early childhood music education, jazz, Latin dance, and more.
“We welcome the Philadelphia community through our doors with Swing @ the Kimmel, a free, interactive installation intended to engage the public with performing and visual arts set in our Commonwealth Plaza,” said Ed Cambron, Executive Vice President and Chief Operating Officer of the Kimmel Center for the Performing Arts. “This is a product of the Kimmel Center’s strategic planning initiative to engage guests with free programming, and donations from these virtual reality swings directly benefit our Kimmel Center Education department and institution.”
Swing @ The Kimmel is free with a suggested donation. Participants, age 10 and above, will be encouraged to donate by texting K-I-M-M-E-L to 444999.
The virtual reality swings are designed by Dr. Brendan Walker, director of Thrill Laboratory (based in England) and feature a brand-new virtual reality, or VR, experience that combines art, aeronautical engineering, and design. In coordination with the participant’s swinging, Dr. Walker’s VR strategies include music brought to life in 3D and realistic geometric landscapes.
“Dr. Brendan Walker is touted as the ‘world’s first Thrill Engineer’ and we discovered his work as a result of the Kimmel Center being the only U.S. member of the international arts organization In Situ,” said Jay Wahl, Producing Artistic Director of the Kimmel Center for the Performing Arts. “As we strive to present unique and innovative arts experiences that defy the traditional perception of art, we are thrilled to welcome Professor Walker’s VR swings back to the Avenue of the Arts after first premiering during the Philadelphia International Festival of the Arts (PIFA) 2018 Street Fair.”
Additional details including Swing @ the Kimmel schedule and ride restrictions are below:
Dates and hours of operation:
Monday, January 14 – Sunday, February 24
- Monday/Wednesday/Thursday – 5PM – 9PM
- Friday – 5PM – 10:30PM
- Saturday/Sunday – 12PM – 9PM
Swings are available for general use without virtual reality headsets by guests to the Kimmel Center Cultural Campus any time during normal building operating hours not explicitly listed as Swing @ the Kimmel times noted above.
Restrictions include: All VR participants must be 10 years old or older, 50” or taller, and less than 280 lbs. Waivers will be provided on site.
VR Swings by Thrill Laboratory is made possible with support from the University of Nottingham.
Tickets
Swing @ the Kimmel is FREE with a suggested donation. The Kimmel Center is the region’s most impactful performing arts organization and a non-profit – donations received by guests enjoying the swings will go towards the Kimmel Center’s education programs and institutional initiatives.
Text K-I-M-M-E-L to 444999 to donate. More information at www.kimmelculturalcampus.org.
Kimmel Center for the Performing Arts
Located in the heart of Center City, Philadelphia, The Kimmel Center’s mission is to operate a world-class
performing arts center that engages and serves a broad audience through diverse programming, arts education, and community outreach. The Kimmel Center campus is comprised of the Kimmel Center for the Performing Arts (Verizon Hall, Perelman Theater, SEI Innovation Studio, and the Merck Arts Education Center), the Academy of Music (owned by the Philadelphia Orchestra Association), and the Merriam Theater. The Kimmel Center is also home to eight Resident Companies: The Philadelphia Orchestra, Opera Philadelphia, The Pennsylvania Ballet, The Philly POPS, PHILADANCO, The Chamber Orchestra of Philadelphia, The Philadelphia Chamber Music Society and Curtis Institute of Music. TD Bank, America’s Most Convenient Bank, is the season sponsor of the Kimmel Center’s 2018-2019 Season. American Airlines is the official airline of Broadway Philadelphia. For additional information, visit www.kimmelculturalcampus.org.
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For a PDF version of this press release, click here.